Public relations marketing
A public relations foundation
Public relations builds brand legitimacy, credibility and awareness
Good PR establishes legitimacy, credibility and awareness of your business—the vital foundations for growth.
If other trustworthy sites, such as news publications with high domain authority, link to your site, Google and other search engines are also more likely to trust your site. For example, generally, sites with a large number of high-quality external links, such as Wikipedia, are high on the domain authority scale. Conversely, small businesses and websites with fewer links may score much lower on the domain authority scale. Brand-new websites always start with a domain authority score of 1.
As this trust builds, your site will begin to rank higher in search results. This, in turn, will generate more traffic to your site.
PR Tools of the trade
Primary PR tools and tactics include:
- Press releases
- Fact sheets
- Media tours
- Social media
- Advertorials
- Newsletters
- Events
- Brochures or catalogues
- Speaking engagements
- Sponsorships or partnerships
The right reputational results
Public relations is an investment in your brand and the visibility of your business
Your PR efforts can result in social media mentions and links back to your website from credible sources, such as news outlets.
Because quality back-links and social media mentions are among Google’s top factors for ranking, your business could experience a boost. Ranking factors aside, the exposure can drive more traffic to your website.
Public relations is an investment in your brand and the visibility of your business that can result in increased recognition and stronger reputation.
At Momentum Online, we’ll develop a public relations plan for you that:
- builds brand awareness
- earns trust with your target audience
- gets your customers engaged and excited
- keeps you ahead of the curve with your competition
- positions your or your business as a thought leader
we are often asked
Frequently asked questions
What is public relations?
Public relations is the art and science of building and managing the reputation of your brand through planned communication to various stakeholders.
How do I measure the success of my PR campaign?
Depending on the goal of your public relations campaign, you can measure success in several ways: press mentions from target publications, social media engagement, website traffic and the number of back-links to your website.
